The popularization of the Internet, social networks and mobile devices have led to a radical change in our lifestyle. As consumers, the way we buy has changed, as well as the way we interact with brands. Now we use new communication channels and, in general, we reject traditional, massive and invasive advertising.
Digital marketing has established itself as the preferred way to reach consumers. The possibilities of segmentation and data analysis allow companies to spend their money on advertising more effectively. For example, now we no longer launch email campaigns to gigantic, unsegmented databases. Communication with the user is personalized and the messages are designed based on their consumption habits.
However, many companies have not yet made the leap to digital marketing and continue to use ineffective methods. Is this your case?
If so, you are missing a golden opportunity to position your brand in the Internet age. We tell you why.
Reasons to establish a digital strategy
Today, your competition and your target audience are on the Internet. So, if you want to improve your results, you have to be on that same battlefield. But do not think that having a website is all done. A website without a well-defined digital strategy is useless because you will not be visible among thousands of brands.
There are many reasons why you should have a digital strategy, but the most important are these:
1. Know what presence your brand has on the Internet
A digital strategy helps you to know where your brand is compared to your competitors. It also allows you to know how your current clients and your target audience perceive you. In short, it helps you to know your strengths and weaknesses.
In this way, you set out on the path to improve. The digital strategy helps you improve the reputation of your brand, gain visibility on the Internet and establish a differential value that will serve to stand out from your competitors.
2. Define and measure your goals
Digital analytics tools help you set goals, be it brand reputation, sales or any other. And most importantly, you can see in real time if you are reaching your goals. This allows you to correct mistakes and establish new strategies.
A digital strategy is a roadmap in which you mark the steps you must follow to achieve your goals in the short, medium and long term. The most appropriate resources are used for each of these goals.
3. Have accurate information
The planning of the strategy and the analysis of results provide you with very valuable information about the profile of your buyer persona. With this data, you can take actions to capture new leads and work on tactics to convert them into customers.
For example, knowing Internet searches you can design actions aimed at meeting their needs by offering a value proposition.
4. Plan your investment
One of the essential data of digital analytics is the ROI or return on investment. With a good digital strategy, you will be able to measure key data in real time to know which actions are more profitable. This in traditional marketing cannot be measured exactly.
Digital marketing saves money when applied with a well-designed strategy. This is one of the reasons why companies already spend more budget on digital marketing than on other advertising media.
5. Increase conversions
The objective of any investment in digital marketing is to return on investment. And the way to achieve this goal is to increase conversions. It doesn’t matter if your intention is to capture leads, create an active community of followers, and position your brand or increase sales.
Your digital strategy can be focused where you want. With the right actions, you will be able to increase conversions and, therefore, you will grow your company.
How to create an effective digital strategy?
Designing an effective digital strategy requires knowledge and experience. For this reason, the most advisable thing is to let yourself be advised by experts in digital marketing.
A professional team will help you detect the points that you need to reinforce and will be able to implement the most appropriate actions in each case. In addition, they will measure the effectiveness of each action and propose improvements. In this way, you will save time, effort and money.
And it is that in the digital world the variety of actions that you can carry out is enormous. It is best to combine several of them to reinforce their effectiveness but it should never be done randomly.
Some examples of digital strategies for your brand:
- Have a web page designed to attract qualified traffic and get them to take a predetermined action, such as buying, registering or subscribing
- Define tactics to improve search engine rankings. You can use an SEO strategy, SEM or a combination of both
- Create a blog on your website to develop a content marketing strategy, which will serve both for positioning and to gain authority among users
- Create an active community on social networks where your buyer persona is. It is not enough to be there but you have to interact with your followers and share relevant information
Internet is the fundamental tool for the growth of brands in the current market. For this reason, you cannot give up a digital marketing strategy if you want to improve the results of your business.